Sportswear brand Puma has appointed Andy Koehler as new Chief Operating Officer (COO), effective June 1st, 2013. Koehler, who succeeds former COO Klaus Bauer, will be part of Puma’s Managing Director team around Puma's future CEO Björn Gulden, who will take start his duties on July 1st, 2013.

Koehler will be in charge of the divisions Operations, Supply Chain Management, Logistics and IT. With this organizational change, Puma wants to streamline the organization and integrate the responsibilities of the former Chief Supply Chain Officer Reiner Seitz into Koehler’s resort. He will be based at the Puma headquarters in Herzogenaurach, Germany.

Jean-Francois Palus, Chairman of the Administrative Board of Puma SE, said: "I am pleased that Andy Koehler will be joining Puma, an important step in rebuilding and establishing a strong and effective senior management team under the leadership of Puma’s future CEO Björn Gulden. [He] brings international and industry experience in sourcing and supply chain management necessary to manage Puma's operations through the company's Transformation period and consequently its next phase of growth."

Before joining Puma, 56-year-old Koehler was Managing Director Hong Kong and Head of Global Sourcing at the Adidas Group, where he led the global sourcing activities across all product categories for Adidas, Reebok, Taylormade and others. From 2004 to 2008 he held the position as Vice President Purchasing at automotive and industrial products company Johnson Controls Automotive and was member of the leadership team responsible for Europe, South Africa and South America.