Associated British Foods plc, holding company of the fast fashion chain Primark, has announced that the brand will open stores in the North East of the USA in 2015. Primark’s first store is planned in the heart of Boston, where the company has signed a lease for a retail space of 70,000 square feet. It will open towards the end of 2015. Negotiations for further openings in the country are now being held, through to the middle of 2016.

Primark, headquartered in Dublin, already operates stores in nine countries in Western Europe: Ireland, UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria and France. The fashion brand commercializes men’s and women’s apparel, accessories, footwear and home wear.