Next April 2015, specialized textile fair Première Vision will launch Première Vision Live in Shanghai within the Shanghai Fashion Week.

This event aims to bring a new strategic approach to the Chinese market. “Première Vision Paris has an unrivalled reputation among premium brands in China,” commented Guglielmo Olearo, director of Premiere Vision international shows division. “The February 2015 edition again saw increased numbers of buyers. But we also believe it’s important to continue to bring textile excellence to China. We’ll be unveiling the concept for the new event over the coming months,” he continues.

Première Vision Live wants to fill a gap in the show calendar in China. The initiative aims at giving emphasis on special events organized around meetings and shared discussions in a convivial venue in the heart of Shanghai’s fashion district - One Xintiandi.

A special focus on jacquards, illustrated by fabric samples, will be presented by Sabine Le Chatelier, Première Vision deputy fashion director. This exclusive master class will be followed by a presentation of the Première Vision Paris fashion tools and a focus on Spring/Summer 16 highlights. The evening will be dedicated to the launch of the Première Vision brand and its adaptation in Chinese. Collaborations with the fashion department of the University of Donghua and Chinese designer Rachelle Jim will also be disclosed on 13 April 2015.

Première Vision Live is organized in partnership with the Shanghai Fashion Week, with which Première Vision is laying the foundation for a lasting collaboration.

No. 1, North Block of Xintiandi Plaza,
Lane 181, Taicang Rd,
Luwan District, Shanghai