Milan's iconic "Salotto" in Galleria Vittorio Emanuele II has just seen the inauguration of a new 400sqm Prada menswear store. This opening represents the first evolutionary step of the new “Prada Galleria”. The project is expected to ultimately occupy around 5,000sqm and is characterised by a flexible layout that will contain a new sales space, the Fondazione Prada, areas for events and the Prada group’s headquarters. The initiative aims to bring new energy to Milan's historic centre and to help revitalize the exquisite urban landmark, which is host to the first ever Prada store opened by founder Mario Prada in 1913.

The project includes the renovation of an entire quadrant of the Galleria facing the historic central intersection diagonally adjacent to the existing Prada store. In fulfilment of the bid for tenders launched by the municipality, Prada is undertaking some major refurbishment of the building, including the facades and the entire interior. The operation will effectively constitute an overall redevelopment of the entire structural complex and its layout: from the general reconditioning to the installation of a highly efficient and modern heating and air conditioning as well as security systems.

Later phases of the project will include the creation of a restaurant on the mezzanine, the restoration of the inner courtyard and the conversion of the upper floors into exhibition spaces for the Fondazione Prada and headquarters of the Group. The Fondazione floors will be outfitted with state-of-the-art exhibition and display facilities, lighting, climate control and social fixtures to support public art exhibitions, performances, presentations, and symposiums. When complete, the new “Prada Galleria” will bring a broad range of retail, lifestyle and cultural experiences back to the heart of Milan, create new public venues to participate in art and culture, and restore one of the most magnificent public spaces and architectural landmarks in Italy.