The British Fashion Council will launch a pop-up store in celebration of contemporary British fashion for London Fashion Week. The on site pop-up at Somerset House will launch on 13 September. ‘The Shop’ will house A/W13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, Dominic Jones, Zoe Jordan, Lulu&Co. and House of Holland. The shop will also play host to a series of events and will be open to the public. These include flash sales, musical performances, readings, interviews and guest appearances.
Caroline Rush, CEO of British Fashion Council: “The shop at London Fashion Week will be the first of its kind and will present capsule collections from eight of the biggest names in British contemporary design. With the concept conceived by one of the world’s most renowned British artists and the space crafted by one of the most exciting names at the helm of set design, this project celebrates UK-based talent from varying disciplines bringing it together in a living, breathing space.”