Premium Exhibitions, the international fashion trade show, is collaborating with online ordering platform Pop-Market in order to provide retailers with fast access to all of Premium’s collection of brands.

After the first two instalments happening this year in Berlin (January 14-16) and Dusseldorf (February 1-3), the one remaining Premium Exhibition will take place in Munich (February 15-18, 2014), where retailers will have the opportunity to enjoy this partnership. The collaboration features over 350 Premium brands in the Pop-Market online platform, including Paige Denim, United Nude, Twin Set, J. Lindberg, Koral Los Angeles and Jeffrey Campbell. The collaboration offers exhibiting brands a free marketing portal, buyer connection link, online showroom, interactive brand directory and free brand promotion.

“With cooperation partners such as Pop-Market, client contact around the clock becomes a reality,” said Anita Tillman, Owner/CEO of Premium Exhibitions. “[This enables] one to effectively utilize the time periods between trade shows.” By registering on Pop-Market for free, retailers have access to the largest wholesale marketplace, where they can follow their favourite brands and receive real-time alerts on immediate, trends, best sellers and editor picks. On his side, Pop-Market will be executing weekly brand promotions to thousands of retail buyers and showcasing order-ready products on the website. The aim is to make buying easier.