Online wholesale platform Pop-Market has teamed up with the Amsterdam-based one-day trade show The Buyersday, a mid-season fair for ready-to-wear fashion, which took place yesterday, April 14. The core of the partnership is the disposal of Pop-Market’s website to the Buyersday exhibitors, so that the participating brands can benefit not only from the classic offline ordering options at the trade show, but also from being featured on an online platform where international retailers can shop their collections 365 days a year.

“The Buyersday offers physical solutions to help retailers and brands stay on top of their business, but for the solution to be complete we needed to offer social, online solutions. By working together with POP-Market, we can now offer a complete solution, 365 days a year and 24 hours a day” said Orlando Praag, co-owner of The Buyersday X De Inkoopdag.

Pop-Market provides exhibiting brands with a free brand marketing portal, a buyer connection link, an online showroom and an interactive brand directory along with brand promotion. Brands such as Hunter, 7 for all Mankind, Woolrich or Buffalo David Bitton haave worked with Pop-Market.