Pool, the Las Vegas-based show for emerging brands that is part of the MAGIC lineup of shows, is getting a New York edition this summer.

Show producer Advanstar Fashion Group announced yesterday that the new edition will run alongside Project New York at the Javits Center from July 20 to 22. It will feature men’s and unisex labels and like its Vegas counterpart, have a cash and carry marketplace.

“The vibrant energy and sense of community that Pool brings to the Vegas marketplace during MAGIC is what I wanted to channel in New York. There’s nothing like it on the East Coast so positioning the show at the Javits Center will offer new ways to engage retailers and have them explore, shop and discover brands,” said Project’s president Tommy Fazio in a statement.