The Pony that smiles. Sneaker brand Pony has launched a sneaker complete with their typical positive attitude. Starting in December 2013, the products from the street wear collaboration with Smiley Company will be sold in boutiques, Concept and Sneaker Stores and sports shops. The sneaker will be about 150 Euro. Furthermore there will be a Sweatshirt with the slogan “Smile and the world smiles with you” for the price of about 60 Euro.

Nice to know: The Smiley-Sign was invented by Franklin Loufrani. He was a journalist who wanted to put his readers in a better mood, after reading bad news. So he put the smiley next to his article. In 1997 his son first printed the graphic on a t-shirt.