Playlife (, the young and street-minded brand sold inside  the multibrand lifestyle concept stores of the Benetton Group (, have just launched Playlife Mag. This publication is designed and aimed at the store's young clientele and offers a collage of photographs, interviews, fun content, worldwide news, as well as images of the products and accessories available in the store. The aim of the newborn magazine is to inform the readership about the Playlife state of mind and strengthen the sense of community that is shared by its clients and fans.

Uban picnics, the history of Hula-Hooping, Airstream (US aluminium mobile homes) and festivals carried out in the desert are some the topics covered in the magazine, which aims to tie together and involve its readers in the Playlife concept stores, which offer brands such as Jean's West, Killer Loop, Anthology of Cotton and Playlife as well as other research accessory and gadget brands.

"Playlife Mag" is debuting for S/S 2013. It will be distributed for free every six months thoughout all of the 130 Playlife stores. Some of the stories published inside the magazine are already available on the playlife.con website, together with extra multi-media content.