The 88th edition of Pitti Uomo will be held from June 16 through 19, 2015 in Fortezza da Basso, Florence and present some of the hottest trends in contemporary fashion and lifestyle.

The latest installment of the event will showcase 1,150 brands, including 170 newcomers selected from 600 label who requested to take part. The 40% of exhibitors from outside Italy hail from over 30 different countries. The show expects to welcome about 30,000 visitors, equaling record attendance from the January 2015 edition.

Among the changes for this edition is the new Open section which will present apparel and accessories that can be worn without a gender distinction, reflecting a widespread trend in today’s market and throughout society. Pitti W has been phased out because some of the exhibitors it hosted will be featured in the new section of the show. Similarly the Futuro Maschile, Toucj! And L'Altro Uomo have a revised lineup of exhibitors which emphasizes new dynamics and brand mixes no longer characterized by gender-specific attributes, but instead reflects new style criteria.

The main theme of  “That’s Pitticolor!” has been chosen for all three shows this season , Pitti Uomo, Pitti Bimbo and Pitti Filati. In reference to how important color has become in most fashion collections, especially in recent seasons, Agostino Poletto, deputy general manager, Pitti Immagine, says that “this new edition will all be about color and colors, the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside of us and in front of our eyes.”

Part of this kaleidoscopic edition will also present #goldmaniac, a capsule collection and a pop-up shop inside the Fortezza, in Sala della Ronda, that offers visitors an exclusive limited-edition collection dedicated to the color gold. All items were selected by Antonia, the well-known Milanese boutique managed by Maurizio Purificato. All of the pieces will be completely covered with gold and include glasses by Spektre, a backpack by Mi-Pac, a swimsuit by Hartford, a YMC T-shirt and a sweatshirt by Todd Snider Champion.

In addition to some of the guest designers already announced in an earlier report on Moschino, Thomas Tait, and an exhibit dedicated to Nino Cerruti, there will also be guests of the Pitti Italics project (Arthur Arbesser, Casamadre and Louis Leeman), an initiative involving Carlo Nardelli, Italo-British designer and creative director of Kilgour, who will prepare a special performance showing how the creative process and creating a collection is similar to a combination of disciplines such as architecture, sculpture and painting being applied to fashion.

This year’s Special Guest Nation will be Africa and the ITC Ethical Fashion Initiative, which hosts established and internationally distributed and highly respected brands.

Important events taking place during the show include a special celebration of the 40th anniversary of C.P. Company. WP Store will mark its 30th anniversary with the preview launch of its BlueBlack collection, 21 limited edition items made in cooperation with 18 brands that played a part in WP’s history, such as Woolrich, Barbour, Baracuta, Paraboot and Nanamica. Geox will return to exhibit inside the Fortezza and will present several innovative, high-performance collections. North Sails will launch its North Sails Black Line project, a collection that tells a Scottish story inspired by life out in the open air.