VF International has announced the appointment of Peter Kats as Vice President of Sales, for Vans EMEA.

In his new role, Kats will be responsible for building and executing the Vans EMEA sales plans and strategy, ensuring successful planning and application for Vans‘ long term growth and profitability, through increasing market share and brand visibility across all channels.

Peter Kats has over 20 years of experience within multinational companies and a solid background in the sporting goods and associated lifestyle industries working for global sports brands such as Reebok and Asics. More recently he has spent five years in the role of Licensing Sales Director at Converse EMEA.