Pepe Jeans London opened its first store in Turin, Italy, in Via Lagrange 16B, with a prestigious party on 4 September.
Based in a pedestrian area of an exclusive shopping area of the city centre, the new Pepe Jeans London store occupies 100sqm on a single floor and has two shop windows. Balancing urban and modern atmosphere with decor that blends vintage and British heritage, the shop is characterised by wooden floors, exposed brickwork and a grey and white wall which displays a huge print of the Union Jack flag.
As with all of the world's Pepe Jeans London stores, the Turin store hosts Pepe Jeans London accessories and footwear for Fall/Winter 2013/14, and a new line purposely devised for the official F1TM. team Infiniti Red Bull Racing, as well as the special Red Bull Premium Collection of casual apparel for men, women and children.
Special guest of the party was Christian Horner, team principal, Infiniti Red Bull Racing, underlining the partnership started with Pepe Jeans London in 2010. Among other guests was former F1 driver and Red Bull ambassador David Coulthard.
Through this exclusive party Pepe Jeans London celebrated once more its 40th anniversary. The brand is sold in over 60 countries and distributed through over 7,000 multibrand retailers and over 300 monobrand stores all over Europe.