The British brand Pepe Jeans London is opening a new mono-brand store in Milan, in Corso Buenos Aires 3.

The new store, which will open 20 March 2014, is based in the city’s centrally located key pedestrian-shopping area. It measures100 square meters on a single floor and displays its styles through a single shop window.

Balancing a street and urban atmosphere with a British touch, the boutique design interior shows wooden floors and a rough grey and white brick wall, decorated with a printed British Union Jack flag.

The new Pepe Jeans London store will host – like all other worldwide operating stores – men’s and women’s denim along with the brand’s accessories collection.

At present, the brand is sold in over 60 countries worldwide throughout 7,000 multi-brand stores and over 300 mono-brand stores.