From s/s 2016, Pepe Jeans Group is adding a new brand to its stable of products: Norton Clothing –the brand’s website is being developed at present-.

This new complete look apparel brand is debuting as a tribute to the British heritage motorbike brand founded by James Lansdowne in 1898 and its embodies the spirit of legendary motorcyclists such as Steve McQueen, Clint Eastwood, Che Guevara and Peter Williams.

The collection is inspired by the great outdoors and a sense of freedom and offers leather jackets, T-shirts and jeans. The perfecto leather jacket is a key piece for the newborn brand and is available for both men and women. Prints decorating the collection’s items are motorbike-inspired and aimed at emphasizing Norton's heritage. Colors remind of the British landscape and include shades of grey, burgundy, mustard and khaki.

The brand will be distributed at top-end multi-brand department stores and online channels in the UK, Germany, France, Italy, Spain, Portugal and Netherlands. Throughout Europe, Norton Clothing operates showrooms in Munich, Madrid, Milan, London and Paris.