VF Corporation announced the appointment of Michel Bilodeau as vice president, general manager of Vans EMEA. Bilodeau is currently serving as the vice president, general manager of VF Outdoor & Action Sports for Canada and will transition into his new role by October 2019.
“Michel’s extensive experience with strategic accounts through our One VF platform approach and understanding of our direct-to-consumer business will strengthen our ability to drive growth and further connect with our consumers in deeper ways as Vans lives up to its commitment of serving as the icon of creative expression,” said Martino Scabbia Guerrini, VF’s group president for EMEA.
Bilodeau joined VF in May 2009 as general manager, Vans Canada. He most recently held the role of general manager, VF Outdoor & Action Sports Canada where he was responsible for overseeing the Canadian businesses for the following brands: The North Face, Timberland, Vans, Smartwool and JanSport. During his tenure, he helped accelerate growth for VF’s business in this region through his strong business acumen, knowledge of the Canadian market and close collaboration with brands and functional leaders.
Prior to joining VF, Bilodeau was a partner at Sports Odyssee, Inc., a Canadian distributor of action sportswear, which until 2010 was the sole distributor for the Vans brand in Canada.