Snipes strengthens its management team: Since November 1, Florian Pfeiffer has been the new general manager of the streetwear retailer headquartered in Cologne/Germany. In his position, Pfeiffer supports the team around founder and CEO Sven Voth and CFO Tim Spickenbom as the third director of Snipes SE. His responsibilities include the digital transformation of the entire Snipes Group, as well as the realignment of the buying department. In addition, Florian Pfeiffer, as GM Europe, will act as Sven Voth's representative should he be travelling globally for the company.

"I am very pleased to be part of the Snipes success story that I have been following for more than 15 years. The enormous potential of the Snipes brand and its teams will continue to set the course for growth in the future–in brick and mortar and especially in Snipes' online business," says Pfeiffer.
Voth adds: "I am very happy to have won Florian for Snipes. He not only brings the necessary competence for the tasks assigned to him, but also enriches the company with prospects for the future".



Florian Pfeiffer comes from the sports giant Nike, where he joined in 2002. There he built up the lifestyle category Nike Sportswear in AGS and a few years later moved to the board of Nike Central & Eastern Europe in Hilversum as Category General Manager NSW. As GM Converse Central he was responsible for the transition of the Converse business into AGS from 2013 onwards. After four years he returned to the parent brand Nike as Senior Strategic Account Director for the entire Deichmann Group.



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