Jeanologia, a global company specialized in developing eco-efficient technologies for the finishing industry, has a new CEO, Carlos Arias. On October 7, 2019, he took over this position from Enrique Silla, who founded the company in 1994.
Silla said: “As a founder it was difficult finding the right person for this position as, first, he has to share our same values as we are a value-driven organization. Secondly he has to have the managing capabilities that maybe I don’t have for reaching the next level and, thirdly, he needs to have a complete and deep understanding of our customer. We think Carlos Arias has all of these characteristics as we have been in contact for the last 15 years. Plus he has been involved in activities through the world’s continents in key positions for important players of the denim and synthetic fiber business as Koramsa (Guatemala), Denimatrix (US), Kaltex Apparel (Mexico) and Winds Enterprises (Hong Kong).”
Here, Arias explains the company’s future projects….
How did you start working for Jeanologia?
I have been collaborating with Jeanologia for over 15 years as a customer. This company has always inspired me and the enterprises I worked for as it has always pushed us to transform ourselves and look at things differently. In the past I worked for the Guatemalan denim firm Koramsa, at one point one of the largest jeanswear manufacturers of Central America producing 750,000 jeans per week. We were certainly the first company to use laser technology in a broad production, and that helped us transform our business. Since its early days, Jeanologia has kept investing in R&D, innovation and in sustainability, all principles that still guide it today. I remember so fondly that being a customer of Jeanologia was not about the actual acquiring of a technology but about a follow-up, a sense of partnership and not being left alone. Working inside this company now means taking part in our customers’ own transformation, a process mostly related to satisfy their need for always faster service and time to market, while demanding extraordinary product–and our technology can support all this.
Will you open more subsidiaries in the world in addition the company’s headquarters in Valencia, Spain?
We serve customers in 66 countries in the world and work through 11 offices in several regions of the world: in Pakistan, China, India, Mexico, Brazil, Vietnam, Bangladesh, Turkey, USA, Italy and Japan. In the future we aim to take our message more internationally. Jeanologia does a tremendous job of supporting its customers from Valencia but we will probably work on some more close-to-market initiatives in the future.
What are Jeanologia’s next targets in terms of revenues and mission?
Our present turnover is €110 million and we aim to double our sales in the next two or three years. Though in our company what also counts is our ecologic balance that calculates its social and ecological profit and loss results. In fact, we have a plan we call “Mission Zero” through which we aim to reach a complete dehydration using zero water for every single jeans produced in the world. Our aspiration is to reach this goal in three to five years. Part of our plan is also a complete detoxification; that is reaching no toxic emission in any single jeans produced in the world. Also in this case our aspiration is three years and our target is five years.
How do aim to reach fulfill your Mission Zero plans?
Jeanologia has done–and continues to do–an excellent job of introducing new technology constantly. At Kingpins we launched a new software that helps designers to better communicate with manufacturing platforms by using our laser technology. We see ourselves as working on individual projects around equipment, software and services but the future is really a broader concept. This is possible as we want to create an eco-system as these technologies work together for achieving extraordinary denimwear at a reduced environmental footprint. Part of this eco-system is what we call Laundry 5.0 which aims to integrate these technologies in a manufacturing cell that achieves the massive reduction of chemicals and water. A few customers are already working on this Laundry 5.0 integration project. It is a concept that could potentially bring back production to markets that need to respond consumers faster and also integrate with global supply chains that today fulfill and serve customers around the world. Laundry 5.0 combines laser technology with other different technologies we already offer including ozone, E-Flow and H20 technology.