Puma has appointed Maria Valdes as the new General Manager of its Sportstyle business unit, the company’s largest business unit by revenue.

The 36-year-old has been with Puma for ten years and most recently worked as Senior Head of Product Line Management Footwear in the business unit Sportstyle. Before joining the German sports company, she worked in product development and marketing for both L’Oréal and Inditex. In her new role, she will report directly to Puma CEO Bjørn Gulden.



After more than 18 years with Puma, Reinhard Dischner, the current General Manager of the business unit Sportstyle, has decided to leave the company at the end of the year.

“It is great to see that we were able to fill this important role from within the organization. This ensures a smooth transition and continuity, which are important, especially in these turbulent times,” says Bjørn Gulden.



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