Ivo van Ierland, general manager central Europe of the Brazilian sandal brand Havaianas, has further expanded its European distribution by appointing Fred Gregarek as new sales manager central Europe. Gregarek had held various sales positions in the footwear industry. Following positions with renowned international brands, he has been responsible for the entire sales division at Toms for Germany and Austria for the past five and a half years.
"My job at Havaianas is to maintain, intensify and expand the strategic partnerships. Taking into account clear distribution goals, Havaianas will develop into ‘the’ summer lifestyle brand and will support trend shoe and lifestyle customers with its colorful and comfortable iconic styles. The potential for the brand is huge and the own production combined with the experience since 1962 makes Havaianas unique and unmistakable for me,” Gregarek said.