Patagonia has announced that Jonathan Petty is moving into a new position within the company. To push its presence on the Uk market Petty the company moves Petty from European Marketing Manager to a new position, Regional Manager Northern Europe, based in the UK.

Petty has 10 years’ experience at Patagonia. He worked as UK Sales Manager for 5 years; he then became European Marketing Manager moving to the European Head Office in Annecy, France.

Stefan Wahlén, Patagonia Managing Director Europe, wishing to reinforce the business has structured the European market into 4 main regions to provide more focus to the key markets of UK, Germany, France and Italy.

“I am very happy that Jonathan accepted this role, as I believe he is a perfect fit. His knowledge in marketing will be a great asset to develop the Patagonia brand in the UK market as well as Scandinavia, where we have a great potential of growth.” says Wahlén.