After the recent restructuring of the company in Europe to strengthen the regional presence, outdoor clothing brand Patagonia has now appointed Ryan Gellert as new general manager for Europe. He will be responsible for all markets throughout Europe and the Middle East with immediate effect.

Gellert previously worked for outdoor manufacturer Black Diamond, where he acted in various positions including brand director, vice president supply chain management and chief-executive of Black Diamond.

“Ryan is a dynamic leader with a lot of industry experience and the right person to lead the European team,” says John Collins, vice president of global sales at Patagonia and adds: “As a rock climber and backcountry enthusiast, Ryan knows our main customers very well.”