Italian sportswear brand Parajumpers, which up until now has been focused mainly on foreign markets, has begun selling online. The new online flagship store was designed and developed by Diana Corporate, a specialist in e-commerce for the fashion sector.

The brand’s new website is interactive and employs a smart and refined graphic focus on even the smallest details, such as zooming options for the brand's products that make them almost tangible to the customer. The site also features a magazine that provides information, ideas and inspirational style tips as well as all news and updates from the Parajumpers world.