Panorama Berlin is going digital. The fair plans to launch a virtual version of the trade show for the Fall/Winter 2016/17 edition. One day after the conclusion of the actual show, Panorama will reopen its doors online and give registered visitors access to a 360° online experience of the fair.

Panorama provides the technology and platform for the exhibitors to show their brand presentations for another 180 days, while the exhibitors themselves decide on the content they want included.

With this step Panorama wants to reach out for international clients and buyers, especially from the US, Asia and Australia.