For the January 2014 edition of Panorama Berlin, plans are already set that the fashion fair will be expanded by one more hall (7000sqm). Ralf Strotmeier, Head of Communication Panorama: “We really want visitors to get the feeling that they are at a department store, instead of attending a consortium of showrooms. That is one aspect, why we want to expand the area and offer more brands.

Another aspect, said Strotmeier, would be a platform for German and international franchise concepts. “Especially visitors from Brazil and Russia are not always interested in the multi-brand concept, that’s why we want to offer them another option.”

For the upcoming edition of Panorama there will be approximately 400 exhibitors showing over 600 collections. New brands like Fynch-Hatton, Carl Gross, La Fée Maraboutée, Sand and Soya Concept, will be exhibiting for the first time. Key-Exhibitors are brands like Camp David, Liebeskind, M.O.D., Sportalm, Timezone and Wellensteyn.