Panorama Berlin has announced that it will debut January 15-17, 2013, at the same time as Berlin Fashion Week as well as other various fashion fairs. The new platform aims to close the gap between designer labels, young avant-garde, sports and streetwear brands ranging from entry-level price categories to high-end price segments. Many new brands such as American Retro, Fred Sabatier, Olymp, River Woods, Vanzetti and Yaya have been announced in addition to those that already registered in July.

A company speaker confirmed that Panorama was currently in talks with and considering welcoming some former exhibitors from Bread & Butter. "If they fit the concept they are welcome,” said the source. The show will take place at the ExpoCenter Airport functional hall right by Schönefeld Airport (SFX), the construction of which was completed in May. The space was especially designed for Panorama Berlin and is currently in use by the ILA, the Berlin Air Show. A wide transfer and shuttle infrastructure is planned for January’s event, with around 150 busses shuttling visitors to all spots of the city.