Pure Spirit, the new buying event dedicated to the needs of retailers and brands from the young fashion industry launched by Pure London, and Stitch, the dedicated menswear and accessories event, will join forces and co-locate within the same venue for the February 2011 edition. Both events will be held at Earls Courts from Feb. 13-15, 2011, to establish a key event in the international buying calendar. Over 250 brands will participate in the event that will host catwalk shows, trend presentations, business seminars, and parties.

Pure Spirit will be divided into two sections – She, which will host feminine womenswear labels, and Label, offering unisex lifestyle brands with an urban attitude. Stitch, now in its third edition after the launch this February, will continue to host new as well as established menswear and accessory labels

Pure London, the platform for contemporary and premium womenswear, footwear and accessories will take place simultaneously at Kensington Olympia Feb. 13-15, 2011.