Trade show Pure London has launched its very own phone app this month, just in time for its next edition, which runs from February 12-14. The app has been designed to help visitors navigate the show, create a personalised agenda, and easily source brands of interest while receiving regular updates with vital show news.

The free app includes comprehensive information to ensure that visitors make the most out of their time at the show. Features include a list of brands, show layout, event info, schedule of all happenings and events, speakers lists and a tool to register for a complimentary buyer's ticket.