Puma is acquiring 100% of Brandon Company AB, the Swedish corporate merchandising firm. The aim is to strengthen Puma’s core business by adding complementary businesses in the areas of merchandising and experience marketing. Brandon Company AB, which is based in Gothenburg and maintains a staff of 140 in eight countries, is widely experienced in channels such as in-store advertising, direct advertising, events, guerilla marketing and traditional advertising. Its previous clients include If, Volvo and Karaft Foods.