Irish retailer Primark will open its third store in Germany on December 6, 2010. The store in Gelsenkirchen’s Bahnhofstrasse will be the first one in Germany that is located in a pedestrian area. The other stores in Bremen and Frankfurt which have been opened in 2009 are both located in shopping malls. In the new store, customers will find fashion, lingerie, shoes and home accessories at low prices on three floors with over 5,390 sqm.

In line with the “Oracle World Retail Awards”, one of the most prestigious events in the industry, Primark has won the “Multi Market Retailer of the Year” award in Berlin. “Winning this prize makes us very proud,” says Paul Marchant, Chief Executive of Primark. “This is the result of our staff’s work, consisting of over 33,000 people. I want to thank them. I also thank our customers for their loyalty.”

“Look good, pay less” is Primark’s motto since it was founded in Dublin in 1969. The retailer that offers fashion at low prices, has grown remarkably over the last years, developed a strong brand image, and had a convincing financial performance. Primark operates stores in Ireland, the United Kingdom, Germany, the Netherlands, Belgium, Spain and Portugal.