PrimaLoft, global market leader in the production of insulation and yarn products, appointed Jochen Lagemann as new Sales & Marketing Director. Responsible for distribution and marketing in Europe, the Middle East and Russia, he directs the European sales team and customer service, and directly reports to PrimaLoft Vice President and General Manager, Joe Rumiesz. Since he has worked for many renowned brands like Nike or Marc O’Polo, and was International Sales Manager for W.L. Gore & Associate, Lagemann has expert knowledge in retailing and distribution.

PrimaLoft is an advanced textiles and materials processing company. The brand is the leader in fiber research and development for high performance insulations and yarns. Originally developed for the U.S. Army, it is now globally recognized as the best synthetic insulation and is used in leading outdoor and fashion brands.