Premium Exhibitions GmbH, the producers of the Premium Berlin and Premium + shows, to be held in Berlin on July 22-24, have announced that they will open a new shop featuring many of the brands featured at the exhibition.

Called F95, the 300 sq. meter store in the Berlin’s hip Friedrichshain district will open its doors in July, just in time for the show. In addition to clothing and accessories, F95 will sell CDs, books, fragrances and cool limited edition pieces.

The Premium show already has more than 400 exhibitors signed and the next edition will feature debuts by Gold Sign (the new line by Adriano Goldschmied), Silver Jeans’ upscale 1921 line, LA’s Jaded by Knight and many more.

Newcomers to the Premium + section will include Finland’s Ivana Helsinki, Denmark’s Vadunsrum, Sweden’s Hope, England’s Unconditonal and Colombia’s Julieta Suarez, among others.

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