The ever-directional trade show Premium has added a new section called Seek to its January lineup. Designed by Berlin-based artist Paul Snowden, the section will showcase brands such as April 77, April 77 Records, Cheap Monday, Cutler & Gross, Fred Perry Blank Canvas, Fred Perry Laurel, Hope, Kostym, Our Legacy, SNS, Uniforms for the Dedicated, Wasted German Youth and Won Hundred. Premium runs from Jan. 29-31.