Anita and Norbert Tillmann, heads of Berlin-based tradeshow Premium Exhibitions, together with Messe Berlin will launch a new tradeshow called ‘Panorama’ which will have its debut next summer complementing Mercedes-Benz Fashion Week Berlin. The innovative fair for fashion-relevant and the same time pricewise attractive brands will take place for the first tome from July 4-6, 2012, at the new Berlin Expo Center Airport which will be completed by spring of 2012. Panorama is a joint production of the newly formed Panorama GmbH under the direction of businessman and design networker Jörg Wichmann and the Messe Berlin GmbH. The intention of the establishment of this new fair is to supplement the other top fairs of Berlin Fashion week, Bread & Butter and Premium, and to give brands a platform which haven’t been represented yet at all or in an inappropriate way.

Anita Tillmann and Norbert Tillmann, Managing Partners of Premium Exhibitions, will be responsible for the concept of Panorama which will focus on womenswear, menswear, accessories and footwear. At this time, organizers are anticipating an exhibition space of 40,000sqm in the halls and on the open-air ground. Norbert Tillmann, Creative Director of Panorama, commented: “Panorama provides the European fashion metropolis Berlin with new impulses and leads to a lasting strengthening of the location. Thus, we won’t position Panorama as a competitor to the existing fashion fairs in Berlin, but as a supplement and home of the top-selling segment of the fashion industry.