The last edition of Première Vision, held Feb. 10-13, 2009, in Parc Des Expositions Villepinte, Paris, registered visits for almost 39,000 textile professionals, including almost 28,000 international visitors. The number of visitors was down 18% over the Feb. 2008 session and 9% compared to the Sept. 2008 edition.

In spite of the dip, the number of visitors coming from major foreign markets was significantly high: North America registered 1,410 visitors; Japan 1,292; and South Korea 426. In Europe, outside of France, the UK topped the list of visiting countries followed by Germany, Italy and Spain.

The number of 682 exhibitors coming from 28 countries registered a decline of only 2.8% over the previous year — proof that fabric companies continue to favor Première Vision. As Lilian Bucke, Jaeger Womenswear Design Manager (UK), put it, “We come to Première Vision because we know it’s the best place to find innovation and the largest diversity.”

According to Première Vision’s spokesperson, “The fair maintains its position as the world’s leading window onto a fashion and textile sector that is waging a fight. Première Vision is once again confirmed as the market’s essential meeting point and the most efficient industry tool in terms of contacts and sales.”

The trade show organization continues to promote, research and be in the service of the textile industry. One of PV’s newest initiatives is the book Men Under Construction, published in January 2009 and focused on recent studies on men’s lifestyles and their attention to fashion. The book is available in a selected number of bookstores and concept stores and on the fair’s website.

—Maria Cristina Pavarini