The international fabric fair Premiere Vision ( which took place last week (19-22 February) concluded with mixed results.

Held in Paris Parc des Expositions the event has always been a go-to for it’s disclosure of new trends in textiles, yarns, trimmings, prints and leather, with this recent edition showcasing trends for S/S 2009. The fair attracted 48,500 visitors - +1.5% more than the February 2007 edition – yet despite this, the event is no longer considered by many an international meeting point for global jeanswear and denim insiders due to its late scheduling in the season and the new arrival of PV’s own Denim by Premiere Vision.

This successful new denim-dedicated addition to the show calendar was held last December, 2007 at Les Docks in Paris, and hosted 45 denim manufacturers and 1,300 industry-insiders and jeans specialists. According to the few denim manufactures exhibiting at PV’s fabric fair this February (including Vicuhna and Hellenic Fabrics) this later event is an opportunity for meeting mostly French jeanswear brands and vertical apparel manufacturers but did not stand up to the December event.

Regardless, Philippe Pasquit, CEO Premiere Vision SA, was confident that the newborn denim fair has no direct conflict with Premiere Vision. “Denim by PV was immediately successful and met with enthusiasm and favor among its users already starting from its very first edition,” explained Pasquit. “Though we cannot consider the event as a competitor that could cannibalize our shows since its visitors belong to a very specific segment of the market.”

Despite such considerations, starting from September 2008 Premiere Vision will host a new salon titled Zoom, which will be dedicated to handicraft and handmade textile manufacturers. Also planned for the next edition will be the disclosure of the second part of Masculin Pluriel – Men & Fashion/The Future, featuring RISC International research focused on the fast-changing identity of the global male consumer.

Maria Cristina Pavarini | senior features editor