Danish fashion label POPcph will open a club inspired mono brand store during Copenhagen Fashion Week in January 2014.

Growing out of their basement boutique & office, POPcph is moving to a larger location on Møntergade 5 in central Copenhagen, opening POP Studio - the new flagship store. It will offer the POP's full women's and men's collections.  

As a reference to the brand's nightlife heritage, the design will draw inspiration from the club scene. A white neon "POP" logo and the signature "X" illuminating the glass façade, the music, the interior and little details such as wardrobe tickets on the hangers, will give the impression of being inside a secret nightclub. 

Mikkel Kristensen, co-founder of POPcph, comments: "We want the store to subtly evoke the feeling of being at a cool secret club or decadent rock n roll bar with neon lights, renaissance couches to slouch in and dark corners to make out in.”