POP-Market has announced a new partnership with Fashion Footwear Association of New York, (FFANY). First result of the collaboration is the launch of FFANY365, Fashion Footwear’s First Online Wholesale Marketplace, that will offer an online B2B platform to all FFANY exhibiting brands, enabling them to showcase their collections online, generate buyer leads and receive online orders, 365 days a year.

The platform provide 24/7 access to brands, along with real-time alerts on style updates, available stock, best-sellers, editors’ picks and more. Furthermore, buyers can easily filter through new products based on brand, category, price and delivery. The aim of the platform is to make placing wholesale orders as easy as buying on consumers shops.

FFANY footwear brands and retailers include those represented by distinguished FFANY board member companies such as Andre Assous, Anne Klein, Adrianna Papell, BCBG, Born, Brian Atwood, Coach, Calvin Klein, Chinese Laundry, Deer Stags, Donald Pliner, DVF, Frye Boots, Guiseppe Zanoti, Jessica Simpson, Jimmy Choo, Kate Spade, Keds, Merrill, Michael Kors, Nine West, Sam Edelman, Saucony, Sofft, Steve Madden, Stuart Weitzman, Via Spiga and Vince Camuto to name a few. Leading retailers include Belk, Bloomingdales, Dillard’s, DSW, Famous Footwear, Neiman Marcus, Nordstrom, Saks Fifth Ave and Zappos.

“Enabling the commercial success of participating brands and retailers is at the forefront of FFANY’s mission, and FFANY365 is the online extension of FFANY’s longstanding trade show operations,” said Joe Moore, FFANY CEO.

Retail Buyers can register and use FFANY365 and POP-Market.com for free. FFANY365 will be presented at the FFANY tradeshow today at the Hilton in New York.

For Germany Pop-Market will continue an according cooperation with Premium Exhibitio, that debuted last July.