Pool Tradeshow (pooltradeshow.com), the fashion trade show for emerging art and design driven brands, hosted its launch event Concept to Creation in Silver Lake, CA on Saturday. The night – which saw Sportswear International’s latest re-launch edition distributed about - ran off the theme "How does a brilliant idea become fashion?" also the premise of the 16th installment of POOLTRADESHOW's upcoming August show in Las Vegas.

The event was packed with fashion industry tastemakers including buyers from Patricia Field, Ron Herman and American Rag, who perused the raw warehouse space which had been transformed into a creative workshop complete with fashion show and shoot to showcase the full circle of Concept to Creation designers: Anzevino and Florence, Feral Childe, Gytha, Mander, Mary Meyer, Meadow, REVL and Velvet Leaf. Just a taste of what is to come in August.

Photo: The party gets started