Sportswear International will launch a new jeans-based game and related contest at its stand at Bread & butter Barcelona starting today. Called “Pick-A-Pocket,” the game requires players to flip over and match 18 identical pairs of jeans back-pockets pictured on a 36-card pack.

Players are invited to take on the Sportswear International staff at the game at SI’s stand in Hall 8, booth D7.4. Winners will be eligible to win a free pair of jeans as their prize.

In addition, challengers can also play the game and enter the contest online by logging onto The one who finds all 18 pairs in the fewest amount of clicks and the least amount of time will be awarded with 1 year subscription to SI. Participants of the game will have the chance to win a pair of jeans sponsored by our partners.

A take-home version of the game will also be sold at the Sportswear International stand in Barcelona for 19.90 euro.