Philipp Plein has unveiled his first complete collection of shoes and bags for men and women for spring 2010.

The collection consists of 30 styles, including several classical black styles as well as some in trendy neon colors and others with incredible high heels. As expected from Philipp Plein, the items are glamorous and extraordinary: silver skulls and Swarovski stones are decorative elements and the line is produced in Italy. Retail prices go up to €1,500. The launch will be accompanied by an advertising campaign with models Markus Schenkenberg and Naomi Campbell.

Plein is also designing contemporary luxury collections for several categories including fashion for men, women and kids; luggage; jewelry; and eyewear. The home collection includes home furniture, home accessories, garden furniture, dog accessories, lighting and kitchen. Exquisite materials are combined in its collections, always inspired by the spirit of rock ’n’ roll.

The brand is sold in more than 60 countries. In August, Plein opened his first European monobrand store in Monaco.

—Regina Henkel