Pharrell Williams' sneaker and apparel deal with Reebok International has gone sour. On December 17, Williams' BBC (Billionaire Boys Club) Ice Cream LLC hit Reebok with a more than $4 million lawsuit accusing the company of breach of contract.

Reebok inked a licensing agreement with the musician/producer in October 2003 to launch an apparel line under the BBC trademark. According to the complaint, which was filed in Manhattan Federal Court, Reebok failed to produce clothing samples that met up to the BBC's approval standards and failed to distribute the line by a June 1, 2004 deadline. A spokesperson for Reebok said that the suit was unexpected and the company is trying to resolve the issue out of court.

The Billionaire Boys Club apparel collection, as well as Williams' Ice Cream footwear line, both licensed by Reebok, were to have very limited global distribution. Only 30 stores in total were to carry the lines, including Alife in New York, Fred Segal in Los Angeles and Colette in Paris.