Day Birger et Mikkelsen has appointed Peter Henriksen as its new Global Commercial Director.

Henriksen, who has eight years’ experience working as Commercial Director with Sand, has also gained valuable experience from Redgreen as CEO as well as several years’ experience with the Bestseller Group.

Keld Mikkelsen, Creative Director, Founder and Owner of Day, says: “Peter is exactly the profile we have been looking for many years, and I feel very lucky that our roads are finally crossing.”

The choice of Henriksen was part of the brand’s strategy to further growth internationally.

—Melanie Gropler