Pepe Jeans London has just launched its new free smartphone app (BlackBerry, iPhone, Android). Through this app, users can discover the new f/w 2011/12 collection, listen to the Pepe Jeans Radio and create their own personal playlist from a selection of 300 tracks via the Pepe Jeans London own music store.

Among the different features of the app is “Radio Look”, a section through which users can create their own outfit by selecting from the brand's collection while listening to the Pepe Jeans Radio. At present, only users in Spain, can access the brand's online store directly via the app and buy items from the f/w 2011/12 collection. The “DJ Store” section can help finding the nearest Pepe Jeans stores through GPS technology.

Through the “Festival” section users can connect via streaming when the Singular Music Festival concerts are taking place in London, Lisbon, Berlin and Bilbao, or watch music videos of the indie bands playing and be updated via social networks like Facebook, Twitter and Flickr on the latest news about them. The “Fashion Experience” section contains all videos and pictures of the latest Pepe Jeans ad campaigns and the “Drums” section can transform the smartphone's touchscreen into a real drum.