PEP&CO, the new discounter from South Africa, will enter the UK. The discounter offering family fashion, initially for kids and mums, has announced to launch fifty stores in 50 days in local town centers across the UK, with opening the doors of its first store in Kettering on July,1.

As a company speaker stated: “Pep&Co will be a discounter in secondary high streets. There isn’t one in these locations.  The growth of food discounters and GM discounters in these locations, have shown the customer appetite for real value in local locations and we intend to build on that in fashion.”

PEP&CO is part of South African retail group, Pepkor, a Cape Town based investment company with retail interests that was established in 1965, now operating about 3,800 stores across Europe, Africa, and Australasia. Local Pepkor UK was established in 2014 to manage corporate activity in the United Kingdom and support the Pepkor group in making strategic acquisitions and investments in growing segments of the UK retail market.