The Swedish outer- and sportswear brand Peak Performance has announced the recruitment of Henrik Bunge as the new CEO of the company, effective May 1. The 38-year-old currently acts as the managing director of Adidas Group Nordic. He will take the place of Jonas Ottoson, who resigned from the company last fall after 13 years of leadership. “Working together with the organization, I plan to take Peak Performance from an international to a global level brand,” says Bunge.

Peak Performance has already named Tobias Sachs as new Sales Director, responsible for Wholesale, Retail, Franchise and e-Commerce as of February 29. Sachs held a variety of sales positions at Peak Performance between 2002 and 2008. “As an active person, I can truly identify myself with the brand and its products,” said Sachs, who has served as Sales Director for J.Lindeberg since 2008.

Peak Performance belongs to Danish IC Companies, who also own fashion brands such as Tiger of Sweden and By Malene Birger.