German retailer Peek & Cloppenburg launches a new store-in-store concept in their stores. “Worldclass Department Fashionation” will combine avant-garde designer and international streetwear labels like Acne, Burberry London, Comme des Garçons Shirt, Givenchy, Jil Sander Navy, Sonia by Sonia Rykiel and many more in a remarkable concept. The kick-off of the new concept took place at the P&C store in Berlin’s Tauentzienstrasse on March. 3. A mix of the architecture of the ‘20s and a modern interior build a great location. Fashionation is a style message, which allows room for individualism and fashion in a new dimension. More openings follow in Stuttgart on March 10, 2011, and in Vienna this September.