Since Jan. 6, the Patrizia Pepe store in the heart of Florence has transformed into a special temporary store that completely addresses the men of the universe. There, you can explore the current spring/summer collection. For the very first time, on the occasion of Pitti Immagine Uomo, buyers and press can have a glance at the next fall/winter collection 2011/12 on the first floor of the store which is located on Piazza San Giovanni 12. Until January 14, there are special store hours, from 10am until 10pm. Each night starting at 6.30pm there is an event with DJ sets, cocktails and drinks.