Quartz Co. was founded in 1997 in Canada and made a name for its high-quality parkas. Since 2015 the brothers Jean-Philippe and Francois-Xavier Robert have been leading the brand. Among the managing directors, the label is growing steadily and sells in more than 300 stores in more than 20 countries worldwide including France, Germany, Japan, Korea, Norway, Switzerland, Russia and the USA. The company has currently opened a second production facility of its own and is pursuing its desire to create an environmentally friendly brand. In our interview with Jean-Philippe and Francois-Xavier Robert we ask the brothers about the unique selling point of Quartz Co. and how sustainability and fashion trends can come together.
With all so many outerwear brands out there: why should a buyer go for Quartz Co.?
All Quartz Co. products are made in Canada. With three factories in Montreal, Quebec, we have control on the quality of production working hand in hand with our factories daily to ensure that the products going in are coming out to stand the test of time. We value transparency and we can show the world the hands of all our workers that are part of the foundation of this company. The company has existed for over 20 years but was taken over by a new team of creatives and engineers five years ago. From design to production to marketing, we work with the best of the best in the industry.
What's your key recipe to make Quartz Co. better known in Europe and Asia?
We develop products exclusively for these markets, collaborating with the distributors on the design of the products (style, cuts, leighth, sizes, etc.). We also work with key distributors worldwide–people that we consider part of the Quartz Co. family.
What are your main competitors in the market/in what surrounding do you position the brand?
We are a lifestyle brand, led by design and performance with a global mind. We reinvented the classic parka style, becoming the new generation for outerwear.
How does Quartz Co. want to bring sustainability, the functional approach and modernity/fashion trends together?
At Quartz Co., we are beginning to implement more sustainable practices in our daily operations. We have started using a mix of recycled materials and aim by 2020 to have 70% of our materials to come from recycled fabrics and we plan to continue growing that percentage every year. As everything is made locally in Canada, we also have the opportunity to offer jobs and safe work environments.
Please tell us about current product novelties...
As of September 2019, we will be expanding our accessories line with some exciting new products, including bags and hats.
Today it is all about collabs and collection segmentation/limited editions: anything in the pipeline?
We have a collection with our Japanese retailer ESTNATION in the works, as well as with our Canadian retailer Altitude Sports. We worked closely with retailers to design products that really fused our DNA to offer these exclusivities to their clients. Celebrating our five years in 2020-21 we are working on developing new collections with other brands.
What about your distribution strategy: do you count on own retail in the near future?
We are currently in over 300 stores across 20 countries. Expanding and opening our own retail space is in the near upcoming plans, but we can’t give away too many details just yet.