Turkish denim manufacturer Orta Anadolu has opened OrtaLab showroom, its first showroom on the US East Coast, in New York City’s East Village. Their New York office opened its doors on 23 June 2015, at 76 E 4th Street, NY 1003.

Orta already owns a showroom in Vernon, in downtown Los Angeles and a contact office in San Francisco, United States. The newly opened New York showroom adds up in order to establish an even more efficient and fast reacting US sales network able to support the vast clientele of the market where the jean garment was born.

This opening also reflects the company’s goal to offer their sophisticated denim products, characterized by the key trends in the jeans business. Their storefront office will also host temporary events, industry pop-up stores and upcoming designer initiatives.

The opening of this New York showroom happened at the eve of the newborn denim show New Denim Expo, Blueprint, organized by Denim Washhouse Inc. & Washhouse Denim, held on 24 and 25 June 2015, in the Meatpacking District, New York City.

Orta showcased its newest products and concepts at New Denim Expo. Further, Orta Vegan Denim was the protagonist of the debuting show, whereas other seasonal concepts were also presented during the two-day event.